Suranas

Lead Generation

Job Overview

We are looking for a proactive and results-oriented Lead Generation Specialist to join our team. The primary responsibility of this role is to generate high-quality leads that can be converted into sales opportunities. The ideal candidate will have strong research, communication, and organizational skills, with experience in identifying potential clients and building relationships to create new business opportunities.

1. Lead Research: Identify and research potential leads through various channels, including online databases, social media, industry directories, networking events, and cold calling.
2. Prospecting: Qualify leads by assessing their needs, budget, decision-making authority, and timeline to ensure they align with the company’s ideal customer profile.
3. Outbound Outreach: Initiate contact with prospective leads via email, phone calls, and social media platforms, and engage them in meaningful conversations to generate interest in the company’s products or services.
4. Lead Nurturing: Maintain ongoing communication with leads by providing relevant information, answering questions, and addressing concerns to keep them engaged throughout the sales funnel.
5. Lead Qualification: Conduct discovery calls and meetings to gather critical information about the leads’ needs, challenges, and goals, and assess whether they are a good fit for the company’s solutions.
6. Collaboration with Sales Team: Work closely with the sales team to pass on qualified leads, provide detailed information on prospects, and ensure a smooth handoff for further follow-up and closing.
7. Data Management: Keep accurate records of leads and interactions in the CRM system, ensuring that all information is up to date and accessible for future follow-ups and reporting.
8. Reporting & Analysis: Monitor and report on lead generation performance, including metrics like conversion rates, response rates, and qualified lead volume. Provide feedback on campaign effectiveness.
9. Marketing Collaboration: Collaborate with the marketing team to align lead generation efforts with ongoing marketing campaigns and strategies.
10. Continuous Learning: Stay up-to-date with industry trends, competitor activities, and best practices in lead generation to continually improve methods and tools.

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent work experience.
• Experience: 1-3 years of experience in lead generation, sales, or a related role. Experience with outbound sales or cold calling is preferred.
• Skills:
  • Strong communication skills, both written and verbal.
  • Ability to qualify leads and assess their potential value.
  • Experience with CRM software (e.g., Salesforce, HubSpot) and lead generation tools.
  • Proficiency in using LinkedIn, email outreach tools, and other platforms for lead generation.
  • Knowledge of market research techniques and competitive analysis.
  • Organizational skills with a strong attention to detail.
  • Ability to work independently and as part of a team.

• Self-motivated with a strong drive to meet and exceed lead generation goals.
• Analytical mindset with the ability to track and measure lead generation success.
• Persistent and results-driven with a positive attitude.
• Strong time management skills and ability to handle multiple tasks simultaneously.
• Ability to build rapport quickly and effectively engage with prospects.

Sales and marketing

Job Overview

We are seeking a dynamic and results-driven Sales and Marketing Representative to join our team. This individual will play a key role in promoting our products and services, driving sales growth, and increasing brand awareness through various marketing strategies. The ideal candidate should possess a blend of sales expertise and marketing creativity, with a passion for achieving business goals.

Sales Responsibilities:

1. Lead Generation: Identify and prospect new business opportunities through market research, networking, cold calling, and attending industry events.
2. Sales Presentations: Prepare and present tailored sales pitches to potential clients, showcasing the company’s offerings and value proposition.
3. Relationship Management: Build and maintain strong relationships with existing clients, ensuring satisfaction and identifying opportunities for upselling or cross-selling.
4. Negotiation & Closing: Effectively negotiate pricing, terms, and contracts to close deals and meet sales targets.
5. Sales Forecasting: Track sales performance and report on progress, identifying areas for improvement or new opportunities.
6. Client Support: Provide exceptional customer service, handling inquiries and resolving any issues that may arise post-sale.

Marketing Responsibilities:

1. Market Research: Conduct market research to identify trends, competitive landscape, and customer preferences to inform marketing strategies.
2. Campaign Development: Collaborate with the marketing team to develop and execute marketing campaigns across multiple channels (social media, email, print, etc.).
3. Brand Awareness: Help create and implement strategies to enhance brand recognition and expand our customer base.
4. Content Creation: Assist in producing engaging content for marketing materials, including brochures, presentations, blogs, social media posts, and email newsletters.
5. Digital Marketing: Manage online presence by working on SEO, SEM, social media campaigns, and website optimization to increase online visibility and drive traffic.
6. Event Marketing: Organize and promote events, trade shows, or webinars to generate leads and promote products or services.
7. Reporting & Analysis: Track and analyze the performance of marketing campaigns and sales efforts, providing reports and recommendations for future strategies.

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent work experience).
• Experience: 2+ years of experience in sales, marketing, or a combination of both. Previous experience in [industry-specific] is preferred.
• Skills:
  • Strong communication and negotiation skills.
  • Proficiency in CRM software (e.g., Salesforce, HubSpot) and Microsoft Office Suite.
  • Knowledge of digital marketing tools, including Google Analytics, social media platforms, and email marketing software.
  • Ability to work independently and as part of a team.
  • Strong organizational and time management skills.
  • Creative thinking and problem-solving abilities.

• A self-starter with a proactive approach.
• Ability to thrive in a fast-paced, target-driven environment.
• Strong attention to detail and ability to handle multiple tasks simultaneously.
• Passion for customer success and relationship-building.
• Analytical mindset with the ability to interpret data and make informed decisions.